Brooklyn, 2015 - Photo by Erin Loos Cutraro
In a chaotic world of divisive algorithms and weaponized deepfakes, I believe in the intrinsic power of honest, organic imagery. Authenticity is more valuable today than ever before.
I started my career as a contract photojournalist shooting assignments for TIME and ESPN where I mastered the ability to build rapport with subjects and gain access quickly. Then, I adapted the skillset to working as a Director of Photography.
Putting people at ease so we can work unobtrusively with confidence and agility is a key ingredient to making real, memorable images. It opens doors and destroys facades. We get closer.
I’ve talked my way onto combat missions with The Marines, into operating rooms with surgeons and up to the dinner tables of families whose language I didn’t speak. The trick is as simple as it is difficult. It works the same on big commercial sets as it does on the street:
Pay attention, be sincere, have respect and-- know when, exactly, to just get out of the way.